Sales
I Hate Printers by Bytes Document Solutions
What kind of terminology are you dropping on customers today? I get a number of of marketing emails, and see phrases like “optimize your fleet” and “meet sustainability initiatives”. Marketing 101: speak your customer’s language. The reality is, many of…
Hacked Off About HP Security Headlines; Who’s To Blame?
Could a hacker take control of your printer and set your home or office on fire? In a wonderful example of responsible journalism, media agencies have seized the opportunity of another reported security vulnerability to seize the front page with…
MPS Benefits: Why the C-Suite Should Take Notice
Implementing a company-wide managed print service program, a global chemical company documented savings of $27M over three years. With an advanced managed document solutions strategy, a financial firm created a secure printing environment, reduced costs and increased efficiency of core…
Working the Team On Both Sides of the Sale
Sales in the printing and imaging space have always been a complex challenge. Regardless of the product segment, printers or MFPs, the sales rep always had a lot to deal with. Even the ‘‘simplest’’ sale – a single device –…
Stop selling and start storytelling – the secret to success in winning MPS deals
At a recent Photizo MPS event, the keynote speaker told an entertaining story about why only a genuine Gucci handbag, at five times the price of a good copy, would satisfy his wife. For him the physical difference was only…
Selling the MPS Story
The November issue of the MPS Insights Journal was packed full of marketing and sales content for the managed print professional. So, I wanted to share with all of our MPS Insights visitors a little sneak preview and a special…
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