United Stationers Reveals Mobile Worker Purchasing Insights in New White Paper
DEERFIELD, Ill. – February 15 – United Stationers has just released a new white paper entitled, “Technology-Enabled Mobile Workers,” that details the discretionary office products purchasing behavior of mobile and work-from-home workers outside the scope of company-controlled buying departments. Now available online, the white paper explores extensive consumer research recently conducted by United Stationers to help resellers better understand and leverage current market trends to grow their businesses.
“The growing proportion of mobile and work-from-home employees, coupled with a comparatively low proportion of corporate buying departments’ influence over the purchasing behavior of those workers, is a beacon of opportunity for informed resellers,” says Carol O’Hern, United Stationers director of research, analytics and sustainability. “The tremendous opportunity that exists for resellers to understand this niche market’s purchasing patterns, mediums, motivations and behaviors drove our research – which is ultimately designed to grow resellers’ businesses.”
The recently published white paper outlines the purchasing considerations and behaviors of mobile and work-from home workers that resellers can leverage to effectively market their products and services to this growing demographic, including: the most frequently purchased office product categories by mobile and work –from-home workers, annual spending averages, the leading attributes linked to purchase selection, shopping paths, online activity, and supplier perceptions and preferences.
The white paper available for immediate download at http://www.ussco.com/.
About United Stationers
United Stationers Inc. is a leading wholesale distributor of business products, with 2010 net sales of approximately $4.8 billion. The company stocks approximately 100,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, and industrial products. A network of 64 distribution centers enables delivery of these products to over 25,000 reseller customers. This network, combined with United’s depth and breadth of inventory, enables the company
to ship most products overnight to more than 90% of the population of the U.S. and major cities in Mexico. For more information, visit www.unitedstationers.com.
United Stationers’ common stock trades on the NASDAQ Global Select Market under the symbol USTR.
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